Lifestyle Communications (now a part of Primedia and known as Primedia Lifestyle) handles the marketing function for The Boulders Shopping Centre as of October 2005. This entails the management, employment, training, and evaluation of all on-site marketing staff.
Marketing strategies and plans are conceptualised by the company.
The implementation includes promotions, advertising, PR, special events, merchant communication and budget management.
Please visit their website for more information.
For more details contact Buhle Claasenon:
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